Our Story

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20 Feb 2019


Joy means something different to everyone—it could be a taste, a feeling, a memory, or just a special moment.

At Sunquick, we believe life should be full of joy, and it’s even better when shared— whether you’re at home, on the go, or spending time with friends and family, whether it’s a big occasion or just an ordinary day.

With Sunquick, it’s all about sharing a refreshing drink that’s juicy, invigorating, and full of joy. Inspired by nature, Sunquick offers orange and a variety of other delicious flavors.

Our drinks give you a moment to pause and unwind in today’s busy world—creating time to share, connect, and enjoy the moment together.

Splash

International brand

Since the launch of the Sunquick Concentrate in 1966, we have developed a long tradition of expansion and have established our brand in many new markets. Today we are present in more than 70 countries on five continents, with a portfolio comprising Concentrate, Ready-to-Drink (RTD) and ice lollies.

Our heritage

Brothers Jep and Flemming Petersen developed and launched their unique Sunquick Orange Concentrate in the 1960s. The innovative brothers achieved their goal to produce a distinctive juicy drink by concentrating real orange juice. Sunquick looks and tastes like real orange juice and quickly became known as a family drink associated with sharing joyful moments.

1960

The Petersen brothers develop the original Sunquick concentrate recipes.

1966

Sunquick is launched in the UK with great success.

1968

The first Sunquick TV advert airs in the UK.

1970

The Sunquick brand is launched in Europe, Asia, and the Middle East, becoming a truly international brand.

1975

The Kingdom of Saudi Arabia becomes our newest market.

1978

Sunquick is launched in Sri Lanka.

1983

China begins selling Sunquick products.

2010

Our sales exceed 1.6 billion servings worldwide.

2017

Global redesign to keep us modern and relevant.

2023

Bangladesh becomes our newest market with the launch of ready-to-drink (RTD) products.